William P.Adams Jr. MD
Plastic Surgeons · 2021
Pioneer of the 24-Hour Breast Augmentation Recovery technique, published academic author, and one of the world’s foremost educators on breast implant surgery — practicing in Dallas, TX for over 20 years.

Years in Practice
Reoperation Rate
Associate Professor
Vice President & Education Commissioner
An International Authority
on Breast Surgery
Dr. William P. Adams Jr. is a Board-Certified plastic surgeon and an internationally recognized authority on breast augmentation and breast implant research. He spent his first 10 years in practice within the Department of Plastic Surgery at UT Southwestern Medical Center before transitioning to full-time private practice — allowing him to devote more time to his patients and to advancing the science of cosmetic breast surgery.
He is currently an Associate Professor in the Department of Plastic Surgery at UT Southwestern Medical Center and serves as Director of the UTSW Aesthetic Surgery Fellowship Program — training the next generation of plastic surgeons.
As Chief Medical Officer of The Plastic Surgery Channel and a prolific published academic author, Dr. Adams has shaped how breast augmentation is taught and practiced worldwide.
“Dr. Adams is an international authority on breast augmentation and breast implant research. He developed new techniques that have made breast augmentation safer for patients everywhere.”
- › Board-Certified Plastic Surgeon
- › Associate Professor, UTSW
- › Director, UTSW Aesthetic Fellowship
- › Chief Medical Officer, Plastic Surgery Channel
- › ASAPS Vice President & Education Commissioner
- › Pioneer of 24-Hour Breast Augmentation
- › Published Academic Author & Researcher
What Sets Dr. Adams Apart
Dr. Adams has presented more on the innovation of breast augmentation in the past five years than arguably anyone else in the world. He developed an elite curriculum giving surgeons everywhere access to safer, superior techniques — published in his academic textbook “The Process of Breast Augmentation.”
A national and global authority on breast implant surgery and implant-related issues, Dr. Adams developed new irrigation techniques now used in clinical breast implant surgery worldwide. His research has fundamentally improved outcomes and safety for patients globally.
His proprietary 14-point plan — featuring unique surgical techniques that minimize tissue trauma — allows 99% of patients to return to their normal routine within 24 hours of surgery. His published reoperation rate of less than 3% stands far below the national average of 15–23%.
Experience
Dr. Adams spent his first decade in the Department of Plastic Surgery at UT Southwestern Medical Center before transitioning to full-time private practice. He remains an Associate Professor at UTSW and Director of its prestigious Aesthetic Surgery Fellowship Program — one of the few programs of its kind in the United States.
“His passion for performing surgery and changing the lives of his patients mirrors his passion for educating the next generation of plastic surgeons.”
Research
Dr. Adams developed new irrigation techniques for clinical breast implant surgery that have become widely adopted. He serves on the FDA Breast Implant Task Force and the Editorial Board of the Aesthetic Surgery Journal, contributing to the evidence base that guides surgeons worldwide.
He is a published academic author whose textbook “The Process of Breast Augmentation” is a definitive resource for plastic surgeons across the globe.
Honors & Awards
Professional Societies
Board Certified
ASPS Member
Vice President & Education Commissioner
Former President
Former President
Committee Member
PSRC Member
Editorial Board Member
Surgical Focus
Dr. Adams’ primary surgical specialties represent the full spectrum of cosmetic breast and body procedures, approached with the precision and evidence-based techniques that define his practice.
Life Outside of Plastic Surgery
Dr. Adams resides in Dallas, Texas, with his wife, two children, and two cats. Outside the operating room, he’s a passionate supporter of his son and daughter’s athletic pursuits and an enthusiastic cyclist.
A devoted fan of Dallas sports teams, 80’s rock music, and a good craft beer, Dr. Adams is currently learning to play guitar. His love of travel keeps him connected to a broader world — just as his love of teaching keeps him connected to the future of plastic surgery.
“The same curiosity and drive that makes Dr. Adams an exceptional surgeon makes him an exceptional teacher, researcher, and human being.”
Schedule Your Consultation
Meet Dr. Adams and experience the personal, evidence-based approach to cosmetic surgery that has made him one of Dallas’ most trusted surgeons.







