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William P. Adams Jr. MD Plastic Surgeon Dallas

William P. Adams Jr. MD 
Board Certified Plastic Surgeon • Private Practice • 2021 PRESIDENT of The American Society for Aesthetic Plastic Surgery • Breast Implant Task Force Committee • Newsweek’s list of America’s Best Plastic Surgeons 2021: Ranked #1 for Breast Augmentation • Associate Clinical Professor at UT Southwestern Medical Center • UTSW Aesthetic Surgery Fellowship Program Director • Chief Medical Officer of The Plastic Surgery Channel • Pioneer of the 24-Hour Breast Augmentation • Published Academic Author & Researcher • 


Dr. Adams is an international authority on breast augmentation and breast implant research. He developed new techniques for use in clinical breast implant surgery that has made breast augmentation and breast reconstruction safer for patients.


Dr. Adams Lecturing on Plastic Surgery and Cosmetic Treatments. His plastic surgery publications are also pictured.

World Educator

Dr. Adams has presented more on the innovation of breast augmentation in the past five years than arguably anyone else in the world. His passion for educating mirrors his passion for performing surgery and changing the lives of his patients. He developed an elite curriculum for surgeons everywhere, giving them access to learn how to perform breast enlargement surgery in a safer, superior, more rapid manner. His approach to breast augmentation surgery has significantly enhanced the overall patient experience and inspired other surgeons to adopt similar methods.

To further educate the community, fellow surgeons, and patients, Dr. Adams is invited annually to attend plastic surgery conferences all around the globe, where he performs live surgical procedures and shares his mission.


Dr. Adams spent his first 10 years in practice in the Department of Plastic Surgery at UT Southwestern Medical Center before transitioning to full time private practice, in order to devote more time to his clinical practice and developments. He is currently an Associate Professor in the Department of Plastic Surgery at UT Southwestern Medical Center, in addition to the Director of the Aesthetic Fellowship Program.


He earned his undergraduate degree with honors from Princeton University. He then attended Vanderbilt University Medical School, where he graduated in the top 10% of his class and received the prestigious award for Best Graduating Clinician. He completed both his general surgery and plastic surgery residency in the nationally renowned resident training program at the University of Texas Southwestern Medical Center in Dallas, Texas. Additionally, he completed his fellowship in plastic surgery at UT Southwestern.


Dallas Plastic Surgeon Dr. William AdamsDr. Adams is a national and global authority on breast implant surgery and implant-related issues. He developed new irrigations for use in clinical breast implant surgery that makes breast enlargement and breast reconstruction safer and drastically minimizes exposure to bacteria. Dr. Adams is currently doing active research on Capsular Contracture, Implants, advancements in surgical techniques, Breast Implant Associated ALCL (BIA-ALCL), and Breast Implant Illness (BII).

He has published numerous papers, articles, and scholarly textbooks; and presented a number of plastic surgery lectures on the international level. He is on the breast editorial board of Plastic and Reconstructive Surgery and The Aesthetic Surgery Journal, the premier journals of plastic surgery.

Dr. Adams textbookDr. Adams has recently published a new textbook surgical atlas to further educate surgeons on the process of breast augmentation surgery and recently co-edited a  3rd edition of  Dallas Rhinoplasty, with Drs. Rod Rohrich , Jack Gunter and Jamil Ahmad, which serves as one of the classic rhinoplasty texts available.


Professional Societies

American Board of Plastic Surgery (Board Certified)
American Society of Plastic Surgeons (ASPS)
American Society of Aesthetic Plastic Surgery Vice President & Education Commissioner (ASAPS)
Aesthetic Society Education and Research Foundation Former President (ASERF)
Dallas Society of Plastic Surgeons Former President
Texas Medical Association
Plastic Surgery Research Council (PSRC)
Breast Implant Task Force (FDA)
Editorial Board Aesthetic Surgery Journal
UTSW Faculty Senate

The Plastic Surgery Channel

The Plastic Surgery Channel logoIn 2009, he founded and currently serves as the President and CEO of The Plastic Surgery Channel.  A media company that specializes in engaging high quality doctor-delivered videos on everything plastic surgery.


Honors & Awards

2021 Newsweek’s list of America’s Best Plastic Surgeons 2021: Ranked #1 for Breast Augmentation
2019 UTSW Plastic Surgery Clinician of the Year
2019 ASAPS Special Leadership Award
2018 OCSPS Presentation Award
2011 – 2016 Castle Connolly Top Doctor
2005 UTSW Plastic Surgery Clinician of the Year
2001 UTSW Faculty Excellence Award
1998 Department of Plastic Surgery Clinician of the Year
1996 – 1998 Department of Plastic Surgery Teaching Award
1997 Department of Plastic Surgery UTSW Research Award

Surgical Focus

Dr. Adams’ primary surgical focus and specialties include Breast Augmentation, Breast Lift & Reduction, Breast Reconstruction & Implant Revision, and Body Contouring procedures.

Life outside of Plastic Surgery

Dr. Adams resides in Dallas, Texas, with his wife, two children, and two cats. He enjoys attending his son and daughter’s athletic functions, cycling, traveling, Dallas sports teams, good beer, 80’s rock music, and is currently learning to play guitar. 


Adams Philosophy

Dr. Adams reviews his practice philosophy of the renowned Breast and Body Contouring click here.

3D Breast Imaging

Patient rate 3D imaging as #1 advance! click here.

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Patient Testimonials

“Dr. Adams and his staff are absolutely amazing. I drove from out of state to see Dr. Adams.”
“Overall, best experience from any other surgeon I visited!.”